Analysing Print Ads



Analysing Print Ads 

What makes a good print advert:
  • Clear and effective image
  • Memorable - emotional, informative
  • Slogan/catch phrase/tagline - entice the target audience
  • Persuasive language
  • Clear language
  • Appropriate font
  • Colour scheme
  • Clear layout
  • Name of product
  • Website
  • Brand identity
  • Eye catching

Red Bull: find your wings

  • Persuasive language 
  • Clear imaging 
  • Eye catching background 
  • Red wings - dangerous/risk taking 
  • Logo on the back 
  • Wings are presented due to slogaN
  • Wide angle shows the whole picture of risk taking 
  • Clear uncluttered layout 
  • Persuasive language 
Evian - Jonathan KnowlesLIFE- EVIAN 
- Uses clear font 
- Minimal writing (clear) 
- Serif font 
- Promoting the coldness 
- DRINK TO YOUR HEALTH - Promoting healthy lifestyle 
- Clear/uncluttered 
- Blue colour scheme- uphold clear/ minimal coloured bottle 
- Colour scheme match product 
- Language is second person / persuasive 



















coca-cola: Fanta adds 'Juicy+' to its portfolio; chooses Sara Ali ...
FANTA AD:
- Colours connoting the brand 
- Natural orange juice ( persuasive) 
- Logo on the side (catch attention of familiar brand) 
- Clear and fun advertising 
- Bright colour scheme -eye catching for audience 








Pepsi Unveils New Ad Slogan: 'That's What I Like' – Variety

PEPSI AD: 
- Bold slogan 
- Serif font (clear and eye catching) 
- Words in capitals for attention 
- Colour scheme mirrored on the background 
- Persuasive language 
- Large picture of product (eye catching)





















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