Advertising Slogans
- Specsavers 'should of gone to specsavers' - funny
- Mcdonalds 'im loving it' - catchy theme tune to go along with it
- 'just do it' - Nike
Advertising techniques:
- BRAND SUMMARY: makes the brands benefits and specialities clear
- BRIEF: Clear and to the point (memorable)
- RYMES : Sticks to mind,easy to remember
- REPETITION OF BRAND NAME: Repeating something 3x or more helps to make it more memorable (rule of 3)
- ALLITERATION- Same letter in sentence e.g big bad boy
- SECOND PERSON- Consumer feels spoken to personally and involved in product or identity on offer e.g WW2 general kitchener (your country needs YOU) - addressing audience (personal connection)
- EVERY/ALWAYS - Indicated company's unswerving commitment (e.g always cocacola - always there for you)
- PRESENT TENSE - University/timless - lots of ads written in present tense (e.g I'm Loving it')
- IMPERATIVES - Assertive demands to sweep consumer along with agreement
- CAPITALS - Emphasis - catch eyes
- HUMOUR - Consumers are entertained, tend to be well disposed (capturing) - stick in mins
- PUNS/WORD PLAY - Gives second layer of meaning, smartness and novelty (e.g Land Rover - the best four by four by far)
- EMOTIVE LANGUAGE - Makes the audience feel an emotion e.g advertising RSPCA make people feel bad/ sorry for dogs example
Persuasive techniques in campaigns
You shop,we drop : second person,brief, pun ,use of rythm
We heard you like burgers so we put your purpgers in your burger- Second person
Never sweetened, never concentrated - Simplistic, repeated, innocent
When the fun stops, stop - font is big/ exciting/ enjoyable- persuasive language imperitive, repetition
Are you beach body ready? - second person, provocative, use cross promotion of protein world
- Uses persuasive language, makes you want to try - You - second person (makes the audience feel targetted)
- Humour used to engage audience
- Uses pictures to engage audience
- Second person - feel connected
- Gives discounts
https://www.youtube.com/watch?v=WYP9AGtLvRg
NIKE - FIND YOUR GREATEST
- Simplistic test on video
- One tagline to draw in audience
- Use of different rtypes of people (inclusion)
- Bold tagline - second person (your)
Hi Lexie,
ReplyDeleteGreat work. especially your own annotated ads at the end, well done.
a quick question I'd like you to answer; Why do you think in the social media example you picked, the heads of the models have been cut off?
Just answer in a reply here?
Also, an observation, Nikes slogan is 'Just Do It', no what you have written ;-)
Thanks,
Mr H
The heads of the model have been cut off so the audience are less interested in what the person looks like and takes full interest iin the product being advertised. This helps the product to target immediadltly the brand they are selling instead of showing the face of the models which may veer the audiences interests from the actual product they are selling as it may distract them from looking directly into the product.
Delete- also have change Nike slogan - didn't realise
Thanks