Advertising

Advertising 

- A campaign promoting a product or idea which can persuade or interest a target audience to purchase or use products and services (may use different forms of media to promote a message for a set amount of time)

Different media platforms to advertise- 
Magazine adverts 
Newspaper adverts (tabloid more likely
Video adverts - youtube,pop ups 
Social media adverts - instagram,twitter (posts, sponsorships, timeline) 
Pop up ads (youtube) e.g pop ups of what you have recently seen 
Billboards 
Bus advertising 
Radio adverts 
Tv adverts 

Advertisement watching
EVIAN LIVE YOUNG 
- branding colours and style (colour brand connoting brand)
- Using people for marketing e.g evian using athletes + babies - consistency of message 
- Facebook campaign - synergy (suggesting links between ad and real life) 
- Message consistency, target audience

ADVERTISMENTS}

BOYS WILL BE BOYS 
- Controversial as it tried to reinvent itself (men took offense as they felt they were being harassed)

Nike- dream crazy 
- Targeted minority groups 
-  Specific 

Iceland ad 
- Saying how people are destroying animal habitats for shampoo so they need tgo run away
- Didn't want orangatan originally
- The advert was pulled as it raised awareness for deorestation and the death of orangutans - making the audience feel guilty but still selling product including palm oil (hypocritical)
- Still selling palm oil products and should of not advertised this- but should of stopped selling all products with palm oil - which would of encourages people not to use it instead

Successful Brands- Studio Binder 
The content that works best is the content that hits on all points - it tells an emotional, meaningful story that has lasting impact.
1) The Dove Real Beauty campaign that started in 2004. The entire campaign centered around the idea that “beauty was for everyone” after Dove researched a kind of disturbing statistics that only 4% of women consider themselves “beautiful.”
2)The New York Times is very active in branded content campaigns. In fact, in November 2015, they became a front runner in implementing the technique. They created a  virtual reality application for its users, giving them access to an incredibly cinematic VR story called, The Displaced. The chilling story about refugees highlighted the pains of millions of families and children across war-ridden regions, and was a piece of genuine art and social commentary within a branded content campaign. 
3)The Victoria’s Secret Fashion Show is a gala of the garments - it’s a highly anticipated annual event showcasing outrageous attire that is hardly product placement. While the models wear the lingerie, the event has become such a pop culture staple, it is much more than traditional advertising, and stays one of the best examples of live event branded content to date.