- Used when to describe and evaluate media campaigns
Use of the camera:
- Extreme close up - small section e.g. eye
- Close up - neck and face
- Long shot - full body shot
- Wide shot
- Medium shot - waist and up
- Point of view
- Low angle
- High angle
- Over the shoulder
Speed of shots -
How many shots?: Close up to extreme close up - long shot to close up - 25 shots with alternating shot types
The slow motion to high speed makes the audience feel as though they are on the ride. The camera angles and speed make it more realistic for the audience and interesting to watch as it's going at multiple speeds.
Voiceovers -
Voiceover of Chris Hemsworth while he’s in the advert. Target audience of men as they are advertising a mens perfume (male actor), may persuade women to buy it as men favour the product
Text-Consider:
What text has been used/why? Have any specific techniques been included? e.g alliteration,humour,rhyme
Social media links- Consider:
Any social media connection and why?
Call to action- Consider:
What does the ad want to do? How is it demonstrated in the ad?
Consider: Logo,slogan,colour scheme, music , characters, narrative ?
The advert has no text throughout- this so that the viewers main focus in on the visuals in the video of promoting the product. The advert includes a subtle male voiceover which may conclude to the advert favouring males- male product. The adverts purpose is to encourage audiences to buy the perfume for men due to the actor being a male and the perfume shape (seen at the end) being a fist - connotations of male domination. The logo is shown with silver writing in a bold font to stand out to the audience when viewing the ad to catch their eye.
The main slogan ‘ Only the brave wild diesel’ allows the audience to take inspiration to buy the perfume as it is associating the perfume to being ‘brave’- The masculine tone of this slogan adds to the dramatic effect the product is trying to bring for the audience to buy the product. The ad follows a green and white colour scheme presenting the bland but bold colours of white with a tint of green (stands out). The green man be a symbolism of ‘wild’ - taking into account the main slogan. The actor runs through the jungle to where he finds normality and looks out into the distance to promote the free thoughts he has. The shots of the ads are mainly long so the audience can get a clear viewing of the set of the ad - promoting the product.
In the advert there is a lot of close up shots of Chris to emphasis the target audience of this product is male. He also gets the most screen time in the ad as many of the audience will be interested in buying the perfume due to him being the main face of the brand - therefore may interest them to buy it as 'a famous person' is promoting it.
In the advert there is a lot of close up shots of Chris to emphasis the target audience of this product is male. He also gets the most screen time in the ad as many of the audience will be interested in buying the perfume due to him being the main face of the brand - therefore may interest them to buy it as 'a famous person' is promoting it.
PANTENE AD:
The advert does not have any additional text and only contains voice from Selena promoting the hair brand as good for her hair. No social media links are used but links to the product - with visuals of it on the screen, the ad wants people to buy the product by using a famous person to encourage people to buy as they may see her as role model.
The ad uses the slogan of Pantene frequently with clever visuals that keep bringing up the brand logo. The slogan 'strong is beautiful is promoting that the product will make you look beautiful and uplift your hair - giving a strong message to the audience. Targeted mainly at women with a women actor - colour scheme of white and gold to promote the product colours with a narrative of perusasion from selena.
The shot types in the ad are mainly long to close up shots of Selena. This makes the audience more likely to buy the product as they are fans of Selena so may buy solely for the reason that she promotes it so it must be a good product. In the video the action is slowed right down as Selena turns away from the camera whilst swinging her hair. This medium shot allows the audience to fully appreciate the beauty and shine of her hair and tells them they too can have hair this good if they use the product
The shot types in the ad are mainly long to close up shots of Selena. This makes the audience more likely to buy the product as they are fans of Selena so may buy solely for the reason that she promotes it so it must be a good product. In the video the action is slowed right down as Selena turns away from the camera whilst swinging her hair. This medium shot allows the audience to fully appreciate the beauty and shine of her hair and tells them they too can have hair this good if they use the product
Hi Lexie,
ReplyDeleteGreat work so far. Nice answers for the small tasks, especially recognising that the pace of the Alton Towers advert is meant to make us as audience feel like we are on the ride, well done!
Please keep an eye on your spellings, as sometimes I think, when you're typing really fast you can overlook these, so in the Hugo Boss ad, I think you mean persuade not 'presage', also Diesel is spelt wrong, and in that analysis you have used the word conclude in a place where 'connotes' is probably better.
I love your analysis of both adverts, but would like a bit more focus on the features that make them specifically moving image, so for both the Diesel and L'oreal, pick a shot and analyse it like this in a third paragraph for each one:
"In the L'oreal advert at 00:07, the action is slowed right down as Selina Gomes turns away from the camera whilst swinging her hair. The scene is framed with a medium shot, which allows the audience to fully appreciate the beauty and shine of her hair and tells them they too can have hair this good if they use the product."
Thanks
Mr H
Thank you - I have added in both shot type analysis for both ads
DeleteThis is really excellent - nice improvements!
DeleteMiss C