Attributes

Attributes

Attributes - A quality or feature regarded as a characteristic that belongs to a person/group of people

Personal attributes:

• Creative
• poor time management
• impatient 
• good teamwork skills
• persuasive

Behavioral attributes:

• Managing time
• Public image
• Personal development
• Professional development
• Resilience
• Focus
• Creativity
• Communication skills
• Leadership skills
• Design skills

Career Development

Digital Marketing 

-A digital marketer could experience the jobs in : Video/audio production, Interactive technology, Mobile marketing,Social media,E-commerce and Email marketing.  

Marketing techniques: 

• social media marketing - developing a distinct online presence by attracting high numbers of internet followers through social media channels such as Facebook, Twitter, YouTube and Instagram.
• search engine optimisation (SEO) - developing strategies to increase the number of visitors to a website by achieving high-ranking placements in search results.
• pay-per-click (PPC) campaigns - sponsored online advertising paid for by the business to appear alongside non-paid search results.
• mobile marketing - includes app-based, in-game, location-based and SMS marketing.
• affiliate marketing - where a business allows other businesses (affiliates) to sell products on their website. The affiliate is paid commission for each customer brought to the website by their own marketing strategies.

Responsibilities

• create and upload copy and images for the organisation's website
• write and dispatch email marketing campaigns
• provide accurate reports and analysis to clients and company management to demonstrate effective return on investment (ROI)
• research new online media opportunities that may benefit the business including mobile, social media, development of blogs and forums
• design website banners and assist with web visuals
• communicate with clients, affiliate networks and affiliate partners
• conduct keyword research and web statistics reporting
• contribute to social media engagement and brand awareness campaigns
• use web analytics software to monitor the performance of client websites and make recommendations for improvement
• contribute to company and industry blogs and manage e-communications
• assist with paid media, including liaising with digital advertising agencies
• develop and integrate content marketing strategies
• keep up to date with current digital trends
• manage the contact database and assist with lead generation activities
• negotiate with media suppliers to achieve the best price for clients.

Skills:

• strong verbal communication skills for articulating ideas to colleagues and clients
• excellent written communication skills for producing high quality content
• attention to detail and accuracy
• the ability to work independently and flexibly
• the capacity to prioritise and work across multiple projects
• the ability to work as part of a team
• organisational skills with the ability to deliver a high volume of quality work
• creative skills for contributing new and innovative ideas
• the ability to work well under pressure and meet deadlines
• networking and analytical skills
• knowledge of existing and emerging social media platforms
• excellent IT skills.

Etiquette

 -the customary code of polite behaviour in society or among members of a particular profession or group.

Why is it important when working in media industry- Etiquette is important when working in the media industry as it allows workers to make sure they are being respectful and reasonable within a working environment by listening and taking on ideas not only by themselves. It is important for working alongside people to reach your success as you are being polite to others around you. E.g a media job role- reach their success by fuelling off peoples ideas and allowing them to take on other ideas from others in their workplace. Etiquette makes people grow to success as they learn the manners for future job roles.

How does etiquette enable others to complete their job successful?- Etiquette enables others to complete their job successfully as they will enable themselves for further job opportunities iif they are respectful and understanding of the tasks given to them. Etiquette helps a worker move on and complete jobs as they respect the task and are polite to other around them. Without etiquette the person in the job may come across as disrespectful which will prohibit them from doing the job successfully due to the lack of respect for others.